When you hire a dental SEO company, it is normal to be excited about the new patients you get when you rank higher on Google. It is also normal to be concerned when you do not start seeing results. Maybe the agency you hired is not producing great results. You need to find out whether you have hired the right agency that specializes in SEO for Dentists. These are some of the signs you should look for to determine whether your dental SEO agency is right.
Audits and Reporting
Although you will get an SEO audit and competitor analysis reports, you also need reporting on various activities done. There are various reports the SEO company should provide you with. For instance, you need a report on top keyword rankings. With this, you can track the keyword positions in SERPs. You can also discover whether the rankings are declining. Also, your dental SEO agency should provide you with link-building reports.
Rankings
There is a need to pay attention to how long it takes to improve your rankings. You should note that search engine optimization is not a quick solution. Rather it is an ongoing process to get you on top pages of search engines. This does not mean you will wait forever to get rankings. Rather, your rankings will start to show improvements after a few months.
Keywords
The right dental SEO agency should target the right keywords. This is important because dental SEO has similarities with local SEO. It is advisable to consider using long-tail keywords, which include your treatments and location. Avoid targeting generic keywords that do not bring relevant traffic.
Analytics
A reputable SEO agency will ask you for access to Google Analytics and Content Management system. Also, provide them access to Google Search Console. An agency that does not ask for access to analytic tools does not understand its work.
On-Page Optimization
Most dental SEO agencies focus on off-page SEO. The truth is that on-page SEO is important. This involves optimizing the website’s elements, such as loading speed, content, and keyword density. Avoid companies that do not focus on on-page SEO.
It is normal for agencies to make mistakes when trying to run different campaigns. However, some agencies out there are outright incompetent and frauds. Therefore, when hiring a dental SEO agency, you need to be careful to avoid dealing with fraud.