So you’ve booked your tour and made a list of all the places where you are going to perform at. And I bet you are getting all excited. But the question is, how many people are you expecting to watch the concert? Do you think the tickets are going to be sold out?
The success of a music tour has a lot to do with the audience. No matter how much effort you put into the show, if the number of viewers is not that great, everything would be useless. Therefore, you have to advertise your music tour and encourage more people to watch it.
Here are effective marketing strategies that can help make your concert successful:
Advertise in Record Stores
While it is true that we are already in the digital era, using old-school promotions is not bad at all. Trust me, there are still lots of people out there who are into CDs and DVDs, so you should still consider advertising in record stores. You can put marketing materials like posters, stickers, or banners. You can also request the personnel to play your albums from time to time. This way, the customers will become more familiar with your songs. And who knows, they might become one of your biggest fans soon.
Get on Social Media
So here we go with digital marketing. We all know how powerful social media is today. You can utilize the different networks such as Facebook, Instagram, Twitter, etc. to promote your upcoming events. Make sure that the advertisements are catchy as this will help attract viewers to look into them. It would also be good to let them know what they can expect from the show.
Create a Website
If you don’t have your own website yet, it’s about time you create one for your band. You can take a look at the sites made for the most popular music artists to get some ideas. Once you have your own platform, your fans can just go to it if they want to find out about your future shows.
Furthermore, it would help a lot if you advertise your website on social media. With the huge number of people browsing these networks every single day, there is no doubt that you will be able to build your fan base pretty soon.